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Why is Pronunciation Important in Teaching Business English?

Why is Pronunciation Important in Teaching Business English? | ITTT | TEFL Blog

Nowadays, English is becoming popular due to advanced technology and more people receiving higher education. That Goods, capital, services, people and even knowledge travels around the world make a common and standard language necessary. English is an ideal one. However, when people do business, they still talk most. A standard or conceivable accent is the first step towards a successful deal. This passage aims at emphasizing the importance of pronunciation in teaching business English. Generally speaking, teaching pronunciation specifically is good for students learning and career development. It is also good for teachers to earn more popularity as well as the long-term trust of students.

This post was written by our TEFL certification graduate Carpenter L. Please note that this blog post might not necessarily represent the beliefs or opinions of ITTT.

For business English students:

First, dapper pronunciation suits the dapper dress-code of business people. Everyone’s willing to shake hands with professional guys. A guy looks terse, people approach. A guy speaks nice, people talk. As long as they talk, there will be chances for “serendipity” in business cooperation. Second, standard pronunciation means less trouble. When people talk, people will misunderstand. Imagine if there is a very important telephone meeting, a boss who can’t say “can” and “can’t” clearly can easily cause ambiguity and put the project in trouble. If the pronunciation is always authoritative, others will pay more attention and it will also be easy to hold follow-up meetings. Another evidence is that when a teacher emphasizes pronunciation, he is actually helping students lower the risk of their upcoming English conversations.

Third, pronunciation is like the skeleton of the English language. If a student can’t even read well, or maybe even he feels his pronunciation is not good, he will be frustrated and discouraged at first. Then he will get nervous and finally give up learning English because he can’t connect so many syllables together with fewer efforts. A good start to learning business English usually goes with some good pronunciation lessons. This is necessary because students are gaining momentum and confidence. They can learn more, speak more and even think more with the help of solid pronunciation skills as cornerstones. Plus, teaching pronunciation can be very interesting. This also applies to learn pronunciation.

business men

Also Read: Top 5 Icebreakers for New TEFL Teachers

For teachers:

First, a teacher who emphasizes pronunciation is more likely to earn respect and trust from students. Because most students are aware that they need to improve and always keep an eye on pronunciation. You can always find out that an English native speaker’s pronunciation English corner is always welcome. Students follow in concert. They believe they are benefiting from pronunciation learning. Naturally, the teacher is earning trust.

Second, pronunciation lessons are important because it facilitates the teacher’s teaching progress and potentially lower teacher talk time. This can be felt when a teacher is teaching a group of students with good pronunciation. There are apparently more beautiful and passionate communications than when teaching students that are less confident and less trained in pronunciation. During the activate phase of the ESA pattern, teachers don’t need to worry about if there might be silence when they have taught students with pronunciation knacks.

Third, pronunciation lessons itself is a kind of art. Just like business people dress professionally and so on, business English students will also try to make their pronunciation fit their appearance. Teachers here are standard positive examples.

Also Read: How do I get a job teaching English in China?

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To summarize, pronunciation to English is like calligraphy to Chinese. It is as important as the appearance of a person and also, it is really confident and encouragements for both teachers to continue teaching English and students to keep learning and using English. In business language, teaching and learning pronunciation is quite wise an investment.

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